ENID, Okla. — As Enid’s 10-year contract with Suddenlink Communications nears its end, public sentiment toward the cable provider continues to sour, with many voicing frustrations over the quality of service they’ve seen.
Still, city commissioners aren’t yet decided on what to do, what action to take, what to ask for at the negotiating table.
“We know what the issues are (with Suddenlink),” Ward 3 Commissioner Ben Ezzell said, some he’s experienced himself, and much has been shared with him by residents. “Whether we have any lever to pull is still kind of the question.”
The city unanimously approved the 10-year Suddenlink contract in June 2010.
“Abysmal” customer support, “maddening” technical support, too much time on hold calling for help, hours and hours spent waiting for whatever’s broken to get fixed. The fault isn’t at the local level, Ezzell said, the employees in town do the best with what they have, but what they have is too little and they are too few. He wants to see Suddenlink corporate invest more in its Enid operation. More employees would be a good start, he said.
Despite whatever best efforts are made in the coming months, he harbors some doubt it will make much difference.
“I don’t know why we should expect anything to change. It’s a massive company ... with cable providers in markets all over,” Ezzell said. “My expectation is pretty grim that demands from a town with something like 13,000 to 14,000 cable subscribers dramatically changes their entire customer service infrastructure. Probably it’s going to fall on deaf ears.”
Raymond McCranie, director of operations for Suddenlink, did not respond Thursday to an interview request.
Ward 4 Commissioner Jonathan Waddell has heard much of the same complaints as Ezzell.
“There’s been some significant challenges in the last few years and it’s gotten worse over the last couple months,” Waddell said. “We basically have one (Suddenlink) office with, at best, two customer service reps working at any given time. With a community of 50,000-plus people, that’s just not sufficient.”
Pricing is another point Waddell wants to tackle.
What Suddenlink has been able to provide to its customers, and what it charges them for it, doesn’t seem to equate.
“We need to look at what these perpetual price increases amount to, because we’ve seen increase after increase after increase after increase, and quite frankly, the product isn’t getting better,” he said. “It stays the same or gets worse, but the price continues to go up.”
The problems have been compounding over time, seeming to stack up quicker than ever during the past few months, he said.
A few he’s experienced first hand, he said. Some he’s still experiencing. He gets the frustrations residents have been coming to him with, as he’s felt them. But he wants to move with caution and weigh all the options available.
“What I don’t want to do is start making rash decisions out of emotion. I want us to come to a rational conclusion where we get what we need ... as well as potentially salvage relations that are already in place,” he said.
Ezzell, a practicing attorney, said it isn’t entirely clear at this point what options are available to the city when it comes to negotiations.
“The FCC has in the last 10, 15 years, passed a series of rules that preempt state and local control over cable television franchises ... so, we have a lot fewer terms that we can negotiate and go back and forth on,” he said. “I don’t feel like I adequately know what the scope is of what is negotiable at all. It’s not like this is one of those instances where everything is on the table.”
The city ultimately could decide to end its relationship with Suddenlink, though Ezzell and Waddell agreed a new contract with improved terms would be preferable.
“We are not by any means simply rolling over and doing whatever Suddenlink would like, we are exploring all of our options, but I don’t want to present the idea that we have this massive stick we can wield to do whatever we would like and to enforce whatever change we can imagine,” Ezzell said.
City commissioners will continue to meet and discuss the contract, Enid’s future with Suddenlink, and how to best proceed. A consensus likely will take months to hone in on, Ezzell said.
“None of this is going to happen, you know, next week,” he said. “This is a process that no matter what happens, everybody better get ready to be patient because it will just take time.”