Area florists are preparing for yet another Valentine’s Day. The holiday is the single busiest day for florists nationwide as sweethearts order floral arrangements, bouquets and other treats for their lover.
For the florist, the holiday is a whirlwind of activity. Jacklyn Pierce, owner of Rebecca’s Flowers, has seen busy Valentine’s Days for a number of years but said this year takes the cake.
“We are busier,” she said. “We have seen a good increase from the last several years.”
Pierce estimated that they have already seen about 30 percent more orders this year over last year.
Similarly, Marlow’s Nita’s Flowers and Gifts Owner Helen Thomas said her store has seen about 20 percent more orders this year over last year.
As a first this year, Thomas ordered what she called rainbow roses, roses where each petal is a different color. The petals are turquoise, hot pink, yellow and lavender.
“We special ordered rainbow roses,” Thomas said. “They came in about six weeks ago. We have sold all we bought.”
Thomas said in addition to the traditional red roses, other colored roses are increasingly popular this year.
Pierce said at Rebecca’s Flowers, she said that while she still has regulars coming in for the traditional order of a dozen roses, she has seen an increase of orders arrangements combined with other flowers.
“I am seeing a lot of men looking for lilies and other flowers,” she said. “They are looking for roses with other flowers.”
Pierce said she also has seen an increase in other gifts such as balloons and chocolates.
To make it through the busy holiday, both shops have increased their staff. Thomas has volunteers that have worked with her for many years of holidays.
Pierce relies on help from family and friends to prepare the arrangements. Former owner Rebecca Reed also took time off from her current job to help the store make it through the holiday.