We’ve been calling it the end of an era for a long time now.
It’s supposed to be the end of newspapers, according to naysayers who have been predicting their ultimate demise for years. But the facts prove the newspaper industry is growing and transforming rather than dying. Of course, there are always bumps in the road to innovation, but as it turns out, we’re actually in the midst of a promising and exciting time.
Top businessmen and investors such as Warren Buffet, John Henry and Jeff Bezos are demonstrating that newspapers are still lucrative investments. And despite gloomy predictions, our circulation revenue is actually rising.
We’re experimenting and transforming to match the pace of our innovative and digitally-driven world. Digital and bundled subscriptions accounted for a five percent uptick in circulation revenue in 2012 – the first national rise in circulation revenue since 2003.
Newspaper content is now ubiquitous, available and accessed on every platform and device. Recent Scarborough research also shows that across all print, digital and mobile platforms, a full 70 percent of U.S. adults read newspaper content each week. That’s more than 164 million adults – 144 million of whom, still pick up the print copy.
And despite the common perception that the younger, digitally-native generation has abandoned newspapers, this study shows quite the opposite. Some 57 percent of young adults, ranging in age from 18 to 34, read newspaper content in a given week. This is a strong indication that the industry is still a relevant and vital source of information, even to Millennials, who coincidentally also contribute heavily to the growth of mobile readership, which jumped 58 percent over the last year.
The reason for this is simple. With the deluge of information available on the Internet, people of all ages rely heavily on sources they trust to provide accurate content and quickly sift fact from fiction.
Newspapers consistently and reliably provide the most up-to-date, accurate and important news. And our audiences recognize this, rating newspapers as the most trusted of all media forms in a recent Nielsen study. While 56 percent say they trust newspapers, 52 percent trust local television and only 37 percent trust social media.
Today’s technology has only proven how valuable this content is by providing a platform to widen the audience for each story, which can now be taken and repeated, shared, tweeted, condensed and emailed countless times a day.
Newspapers have always been the cornerstone of our society, and that did not change with the digital revolution. Ever since the Philadelphia Evening Post first published the Declaration of Independence, our newspapers have continued to unite us as communities and as a nation. News media connects us through stories, keeping us informed on school board decisions, local heroes, national budgets and international conflict.
The public’s right to know is essential to preserving our unique American democracy, and newspapers serve the vital role of independent watchdogs – keeping governments, businesses and other institutions in check. Without a free press that can protect its sources, American democracy will suffer.
The newspaper industry will continue to innovate and transform with the times, just like any other industry. But one thing will never change: Our historic promise to connect, inform, investigate and foster an educated society.
We’ve been calling it the end of an era for a long time now.
Governor, state Legislature have misplaced priorities
If the Oklahoma State Legislators and our Governor spent less time interfering in women’s rights to manage their bodies, creating ways to lay more taxes and fees on the middle class in order to generate more tax breaks which benefit only the wealthy while also conceiving methods with which to fill Oklahoma’s for-profit prisons, they would be doing all of us a favor. Instead, why not work to enhance funding for our schools and wage increases for all school employees? While reforming the state’s educational budget, why don’t they approve wage increases for our Oklahoma State Troopers and enlarge their Academy to insure qualified individuals are ready to fill the upcoming vacancies as many of the older force retire?
Self government key to keeping politicians in check
Last week, the U.S. Supreme Court ruled 5-4 that federal campaign laws that limit the total amount of money donors can give to political parties, committees and candidates for federal office (U.S. House, Senate, and President) was unconstitutional. The ruling will not increase the current $2,600 limit on how much a donor can give to a federal candidate in each primary and general election or the $32,400 limit that can go to a national party committee. Those limits are still in place. The ruling will instead remove the limit on how many candidates/committees to which a donor can contribute.
Legislative goals crucial to priorities in education
I am a member of several professional organizations where I attend regular meetings, network with colleagues, and stay abreast and informed on education best practices. The Cooperative Council for Oklahoma School Administration, better known as CCOSA, is a nonprofit organization that establishes close and continuous communication and cooperation between educators, taxpayers, and legislators to improve the effectiveness of professional school administrators and to communicate the needs of schools. Attendance this time of year is especially critical because legislators are in session.
An impressive ranking that could be better
That Duncan was named one of the best 15 communities in Oklahoma by Movoto, a national Real Estate company, is news worth celebrating.
Of 43 places with population of 10,000 or more, as determined by the U.S. Census data, Duncan finished 15th. Norman was first, Edmond second, Yukon and Moore tied for third and Bethany was fifth.
Kids shouldn’t have to pay for having punster parents
Friends and neighbors, I’ve been cloistered in my Thought Chamber for the past few days, contemplating many high-brow philosophies and haughty hypothesis that we who think on a different level use to exercise our finely-tuned minds and remain intellectually superior to the Great Unwashed.
As you see, the time alone has been intellectually beneficial. I just composed an opening sentence (what we in the journalism dodge call a “lead”) that’s 46 words long.
The blissful serenity of No-TV Land
Life without TV is possible. Maybe you should try it. I did. It’s a do-able thing, I tell you. I’m still here, no worse the wear, no oozing wounds, no serious loss of brainwave activity except for the slow, inexorable downhill decline that already started when TV viewing was a daily occurrence.
Granted, two months without the tube is quite likely not a scientifically acceptable sample from which is to hold forth. But it’s the best I can do, so deal with it.
Cooper’s message is to remain active
Dr. Kenneth Cooper, the Dallas physician who coined the phrase “aerobics” more than four decades ago, who has become a world leader in physical fitness and who has saved, literally, thousands of lives by promoting the value of an active lifestyle, shared his philosophy of life here last week.
Time to take the “B” out of the “Three R’s”
Our young folks are hitting the stretch drive toward the end of another school year, during which they’ve been taught “Three R’s”, which are not really “r’s” at all.
In case you missed it, reading is the only one of the “Three R’s” that actually begins with the letter “r.” Writing starts with a “w” and arithmetic begins with the letter “a.” There are two reasons we drop the “w” from “writing” and the “a” from “arithmetic”: 1. For poetic flow in the age-old saying; and, 2. many people have a secret yen to talk like the Beverly Hillbillies.
Thank you for lettin’ me be myself again
Friends and neighbors, hope I don’t sound like the biggest egomaniac since Donald Trump, but you know, I am the most interesting person I’ve ever known.
Forgive me if — on first blush — that sounds like the most totally self-aggrandizing statement you’ve ever heard. And if you’ve headed to the restroom to express an editorial opinion about the statement above, I’ll stop for a couple minutes.
Buzz misfired in Vanity Fair body slam of Duncan
As the new kid in town, I’m reluctant to leap atop the ramparts to defend the honor of Duncan, Okla., my new adopted hometown.
But to heck with that. When an out-of-towner comes into your house and soils your rug, it’s on.
I speak, of course, about the article in Vanity Fair magazine about Duncan and the killing last year of Chris Lane, the Australian who was gunned down in August.
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- Governor, state Legislature have misplaced priorities