We’ve been calling it the end of an era for a long time now.
It’s supposed to be the end of newspapers, according to naysayers who have been predicting their ultimate demise for years. But the facts prove the newspaper industry is growing and transforming rather than dying. Of course, there are always bumps in the road to innovation, but as it turns out, we’re actually in the midst of a promising and exciting time.
Top businessmen and investors such as Warren Buffet, John Henry and Jeff Bezos are demonstrating that newspapers are still lucrative investments. And despite gloomy predictions, our circulation revenue is actually rising.
We’re experimenting and transforming to match the pace of our innovative and digitally-driven world. Digital and bundled subscriptions accounted for a five percent uptick in circulation revenue in 2012 – the first national rise in circulation revenue since 2003.
Newspaper content is now ubiquitous, available and accessed on every platform and device. Recent Scarborough research also shows that across all print, digital and mobile platforms, a full 70 percent of U.S. adults read newspaper content each week. That’s more than 164 million adults – 144 million of whom, still pick up the print copy.
And despite the common perception that the younger, digitally-native generation has abandoned newspapers, this study shows quite the opposite. Some 57 percent of young adults, ranging in age from 18 to 34, read newspaper content in a given week. This is a strong indication that the industry is still a relevant and vital source of information, even to Millennials, who coincidentally also contribute heavily to the growth of mobile readership, which jumped 58 percent over the last year.
The reason for this is simple. With the deluge of information available on the Internet, people of all ages rely heavily on sources they trust to provide accurate content and quickly sift fact from fiction.
Newspapers consistently and reliably provide the most up-to-date, accurate and important news. And our audiences recognize this, rating newspapers as the most trusted of all media forms in a recent Nielsen study. While 56 percent say they trust newspapers, 52 percent trust local television and only 37 percent trust social media.
Today’s technology has only proven how valuable this content is by providing a platform to widen the audience for each story, which can now be taken and repeated, shared, tweeted, condensed and emailed countless times a day.
Newspapers have always been the cornerstone of our society, and that did not change with the digital revolution. Ever since the Philadelphia Evening Post first published the Declaration of Independence, our newspapers have continued to unite us as communities and as a nation. News media connects us through stories, keeping us informed on school board decisions, local heroes, national budgets and international conflict.
The public’s right to know is essential to preserving our unique American democracy, and newspapers serve the vital role of independent watchdogs – keeping governments, businesses and other institutions in check. Without a free press that can protect its sources, American democracy will suffer.
The newspaper industry will continue to innovate and transform with the times, just like any other industry. But one thing will never change: Our historic promise to connect, inform, investigate and foster an educated society.
We’ve been calling it the end of an era for a long time now.
Time to take the “B” out of the “Three R’s”
Our young folks are hitting the stretch drive toward the end of another school year, during which they’ve been taught “Three R’s”, which are not really “r’s” at all.
In case you missed it, reading is the only one of the “Three R’s” that actually begins with the letter “r.” Writing starts with a “w” and arithmetic begins with the letter “a.” There are two reasons we drop the “w” from “writing” and the “a” from “arithmetic”: 1. For poetic flow in the age-old saying; and, 2. many people have a secret yen to talk like the Beverly Hillbillies.
Thank you for lettin’ me be myself again
Friends and neighbors, hope I don’t sound like the biggest egomaniac since Donald Trump, but you know, I am the most interesting person I’ve ever known.
Forgive me if — on first blush — that sounds like the most totally self-aggrandizing statement you’ve ever heard. And if you’ve headed to the restroom to express an editorial opinion about the statement above, I’ll stop for a couple minutes.
Buzz misfired in Vanity Fair body slam of Duncan
As the new kid in town, I’m reluctant to leap atop the ramparts to defend the honor of Duncan, Okla., my new adopted hometown.
But to heck with that. When an out-of-towner comes into your house and soils your rug, it’s on.
I speak, of course, about the article in Vanity Fair magazine about Duncan and the killing last year of Chris Lane, the Australian who was gunned down in August.
Boys can still be boys
You know, the past was seldom as blissful as viewing it through the eyewear of nostalgia makes us believe.
That said, though, I do believe being a young boy in the 1950s and ‘60s — and probably further back than that — was more fun than it is today.
Local film festival deserves applause
A highlight of the January calendar will take center stage Jan. 24 and Jan. 25 when the Trail Dance Film Festival showcases up-and-coming filmmakers and their work.
Nearly 100 features will be shown on screens at the L.B. and Ola Simmons Community Activities Center and the Chisholm Trail Heritage Center.
Fair & Expo work a sound decision
The alarm seems positive. Duncan’s Stephens County Fair & Expo Center, host to a full schedule of activities year round as one of the state’s most active and successful agri-tourism facilities, appears to be a victim of its own success.
Companies don’t pay taxes, consumers pay their taxes
It goes without saying that Oklahoma as a state is very dependent on the energy sector. The oil and gas business provides thousands of jobs across the state. There is a great deal of drilling and exploration in Oklahoma. Part of the reason is because the state legislature lowered the tax on horizontal drilling to one percent from seven percent to encourage more drilling in the state. The reduction is set to expire in July 2015.
Oklahoma State Speaker of the House T.W. Shannon, (R-Lawton) has announced that he will introduce legislation in the upcoming session to make the one percent tax permanent in order to continue to encourage drilling.
PPCA — 6 Million registrants and counting
While the rollout of the Patient Protection and Affordable Car Act had its problems with both the framing of the ACT, and ongoing daily, weekly opposition to it by a segment of our elected officials and citizens, it is an established law. As with Massachusetts’ healthcare law, the ACA is gaining wider participation each day.
An example of this was the participation at the healthcare.gov web site from a few thousand on October 1, 2013 to 2 plus Million on Monday, December 23, 2013.
6 Million Citizens have obtained healthcare coverage through state or federal insurance marketplaces (exchanges) and Medicaid Expansion since the beginning of sign-ups on October 1, 2013. Of this number, 2.1 Million have obtained private health insurance through the marketplaces while 3.9 plus Million have been found eligible for Medicaid. If
Republican Governors and Legislators in half of the United States had expanded their Medicaid programs, that 3.9 Million figure would now total 8.7 Million insured Americans.
Obsessed parents can turn ‘Dream’ into nightmare
When it comes to youngsters being interested in athletics, “The Dream” can be a good thing — a motivation, a driving force for excellence and achievement.
But when parents become consumed by turning their child’s dream into their own, “The Dream” can turn into “The Nightmare.”
Here’s a true story.
Dorman a likely candidate
Joe Dorman, who for the past 11 years has represented District 65 of the Oklahoma House of Representatives that includes the northernmost tip of Stephens County, is serious about seeking the governor’s job.
He knows running against an incumbent is a challenge.
He realizes a lot of money must be raised to conduct a reputable campaign.
He understands a strong economy might prompt many to assume all is well in the Sooner state.
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- Time to take the “B” out of the “Three R’s”