The Duncan Banner

September 16, 2013

Drivers called to join the ‘It Can Wait’ movement

Get involved on Sept. 19

By The Banner Staff
The Duncan Banner

DUNCAN — Duncan Chamber of Commerce & Industry leaders are helping several cell phone providers, including AT&T, promote an upcoming campaign to make aware the dangers of texting and driving. They are combining efforts to spotlight the “It Can Wait” movement that is set to happen nationwide on Sept. 19.

The “It Can Wait” campaign is a movement accomplished through the voices and actions of many. Four national wireless service providers, spearheading the “It Can Wait” campaign, are urging people to share their commitment to never text and drive with others on Drive 4 Pledges Day, Sept. 19.

Individuals can sign up at ItCanWait.com to get resources that will help them share their commitment on social media and personalize the movement on the streets of their communities on key activation days.  

"Texting while driving claims too many lives, and raising awareness of this completely preventable tragedy is key to saving them,” said U.S. Secretary of Transportation Anthony Foxx.  “We’ve seen success before through our seatbelts and our drunk driving campaigns, and I both applaud the It Can Wait campaign for its efforts to raise awareness and encourage everyone to make a commitment on Drive 4 Pledges Day to drive focused and distraction-free.”

Aspiring to create a social stigma around this dangerous habit of texting while driving, Drive 4 Pledges Day will focus on getting individuals involved in taking the pledge to never text and drive while encouraging others in their community to do the same. These individuals will join AT&T, Sprint, T-Mobile US, Inc., Verizon and more than 200 other organizations by sharing their commitment not to text and drive while increasing awareness of the dangers.

Supporters of the movement are called to help spread the word to their families, friends and communities. Advocates will be encouraged to do things like change their social profile photos and banner to “It Can Wait” graphics, and share their personal pledge stories using the hashtag #ItCanWait.  

Offline activations will include hosting pledge drives and distributing posters in their schools, workplaces and neighborhoods. All materials such as social graphics and posters will be available for download from ItCanWait.com.

Individuals joining in Drive 4 Pledges Day will be part of a variety of activations and awareness campaigns coast-to-coast, including:

Nearly 2,000 Drive 4 Pledges activities will be held in communities across the nation, including more than 1,500 at high schools. Additionally, 200+ proclamations will be issued.

#ItCanWait tweets and Instagram posts will stream on ItCanWait.com.

A National Organizations for Youth Safety Teen Distracted Driving Prevention Summit in Washington D.C. will be held Sept. 18-20, including a rally on Sept. 19 with over 75 teens, FCC Commissioner Jessica Rosenworcel, Federal Highway Administrator Victor Mendez, NTSB Member Christopher Hart and Aly Raisman, The Century Council Ambassador.

AT&T, Sprint, T-Mobile and Verizon will run co-branded advertising on national TV programming, Facebook, Twitter, Instagram, and YouTube, and display the message in their tens of thousands of stores nationwide.

The It Can Wait message will be promoted across key sporting events at games and via social media. Several Major League Baseball teams will drum up support for “It Can Wait” by reaching out to fans during games urging them to take the pledge. A few of the teams planning to participate are the Baltimore Orioles, Los Angeles Dodgers, San Francisco Giants, Seattle Mariners and Texas Rangers. NFL players will tweet support of Drive 4 Pledges Day with their friends and fans.

Youth organizations like the Girl Scouts will participate. Girl Scouts of the USA will activate its 112 councils nationwide to support It Can Wait through social media and member engagement.

A ConnectSafely.org1 survey found individuals who speak up can have a profound impact, particularly on teens.

78 percent of teen drivers say they’re likely not to text and drive if friends tell them it’s wrong or stupid.

90 percent say they’d stop if a friend in the car asked them to.

93 percent would stop if a parent in the car asked them to.

44 percent say that they would be thankful if a passenger complained about their texting while driving.

The It Can Wait movement is making a difference. One-in-three people who’ve seen the texting while driving message say they’ve changed their driving habits2, the campaign has inspired more than 2.5 million pledges never to text and drive and the recently launched “From One Second To The Next” documentary has received more than 2 million views since Aug. 8. To take the pledge and get more information, visit www.ItCanWait.com.