The Duncan Banner

April 3, 2013

A message to our readers

The Duncan Banner

DUNCAN — The Duncan Banner is changing its publication schedule as the newspaper adapts to trends that have affected media across the country, publisher Ed Darling said.

The Banner will suspend publication of its Monday print edition, effective May 1, 2013, while intensifying efforts to deliver a comprehensive Monday news package at and expanding other digital products.

The Banner will continue to deliver a print edition to subscribers and newsstands by 7 a.m. Tuesday through Friday and Sunday mornings. Popular specialty publications — including Duncan…the magazine — are not affected by the change.

The Banner, which earned the Sequoyah Award last year as Oklahoma’s best small community daily newspaper, is changing its schedule to better meet the demands of its customers, Darling said.

“We accept the changing needs of our readers and advertisers,” he said, “and we realize the days of us printing the news once a day on paper and having carriers relay it across the community are gone. Today, our local newsgathering team is on call 24 hours a day, seven days a week and delivers information in a variety of ways.

“We know, too, advances in technology now enable us to reach more people than ever. That’s exciting. It challenges us to get better, to find paths that enable us to deliver more news, more accurately and more efficiently. And it encourages us to humanize the news.

“We’re learning how to get better every day and we look forward to sharing those lessons with our readers and advertisers. For more than 120 years, The Banner has worked hard to build a relationship with Duncan and Stephens County. We’re proud of that and grateful for the support. The future for us all remains bright. We’re eager to expand our role as the conduit through which that information travels.”