Pierce said she had to increase her staff early because of the additional rush this year. She has been taking orders since Feb. 1 but this week has been especially hectic.
“On Monday, we just had our normal staff,” she said. “We could not get anything done because the phone was ringing so much.”
She called in the extra help on Tuesday to take care of phone orders and customers so she and other staff members could begin preparing orders.
Pierce also relies on help from others to make deliveries on the holiday. She said she is increasing her delivery staff from her usual one delivery driver to eight drivers that will be traveling the city in pairs.
With the drastic rise in gas prices recently, these stores are not yet allowing it to affect their delivery rates.
“I did not increase the delivery fee so the people could afford to buy roses,” Pierce said.
Pierce, however, will not be delivering to rural routes outside of Duncan on Thursday. Those orders must either be picked up or delivered on Wednesday.
Although Pierce has decided not to increase delivery fees, the price of flowers has gone up recently because most of her roses come from Columbia or Ecuador. Those suppliers have increased their fuel prices.
Thomas is keeping her standard delivery fees and is calculating the fee according to distance.
In the days preceding Valentine’s Day, the staff experiences little sleep as they work to make sure each bouquet is perfect.
“We do the non-perishable items early,” Thomas said. “The last three days we work late at the shop preparing orders.”
“We work 72 hours straight in the days leading up to Valentine’s Day,” Pierce said. “It gets pretty intense.”
The staff of Rebecca’s Flowers does whatever they can ahead of time including preparing arrangements and keeping them fresh in the cooler until it is time to deliver them.